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Is Your House “Priced to Sell Immediately”?

Tuesday, September 24, 2019   /   by Shaun Radcliffe

Is Your House “Priced to Sell Immediately”?

Is Your House “Priced to Sell Immediately”? | MyKCM


In today’s real estate market, more houses are coming to market every day. Eager buyers are searching for their dream homes, so setting the right price for your house is one of the most important things you can do.

According to CoreLogic’s latest Home Price Index, home values have risen at over 6% a year over the past two years, but have started to slow to 3.6% over the last 12 months. By this time next year, CoreLogic predicts home values will be 5.4% higher.

With prices slowing from their previous pace, homeowners must realize that pricing their homes a little over market value to leave room for negotiation will actually dramatically decrease the number of buyers who will see their listing (see the chart below).Is Your House “Priced to Sell Immediately”? | MyKCMInstead of the seller trying to ‘win’ the negotiation with one buyer, they should price their house so demand for the home is maximized. By doing so, the seller will not be negotiating with a buyer over the price, but will instead have multiple buyers competing with each other over the house.

The secret is making sure your house is Priced To Sell Immediately (PTSI). That way, your home will be seen by the most potential buyers. It will sell at a great price before more competition comes to the market.

Bottom Line

If you're debating listing your house for sale, let’s get together to discuss how to price your home appropriately and maximize your exposure.

Coldwell Banker Residential Brokerage - Radcliffe & Associates
Shaun Radcliffe
21580 Yorba Linda Blvd
Yorba Linda, CA 92887
1-714-497-0160
DRE# 01923712




loanDepot
Glenn Hemry
2855 Michelle Dr., Suite 190
Irvine, California 92606
949-346-3431
NMLS#451075


Based on information from California Regional Multiple Listing Service, Inc. as of July 13, 2020. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.